Fuel Better began with a mistake I never forgot. I once ran a 25km obstacle race through the mountains without bringing any food. By last quarter, I was already completely spent, and it drove home something I had never felt so clearly before: when you’re pushing hard in the mountains, food is fuel.
BUILT FOR BACKCOUNTRY FOOD PLANNING Fuel Better Bars are made for backpackers, hikers, campers and canoe trippers who need dense, packable food they can eat on the move. Each 150g bar delivers 570 calories in a compact format that fits easily into your pack or pocket.
570 CALORIES WITH BALANCED MACROS Each Cocoa Coconut bar contains 27g protein, 66g carbs, 27g fat and 11g fibre. It is designed for long days outside when ordinary snack bars are not enough, but stopping to cook is not always convenient.
NO STOVE, NO BOILING WATER, NO PREP Freeze-dried meals have their place, but they require water, heat, time and a place to stop. Fuel Better Bars are ready to eat straight from the wrapper, making them practical for long trails, exposed weather, canoe routes, summit pushes and high-output days.
GLUTEN-FREE, DENSE AND CHEWY Made with real, recognizable ingredients including dates, almond butter, cashew butter, oats, whey protein, cocoa, coconut, and wheatgrass powder. The texture is dense and chewy, not chalky or crunchy like other bars, with a mild cocoa coconut taste that is not overly sweet and easy to consume time and time again.
PACKS SMALL. FUELS BIG. A premium backcountry food option for people who need to carry every calorie on their back. Each box includes 5 individually wrapped 150g bars, giving you 2,850 total calories of compact, gluten-free adventure fuel.
